Winged Wheel believes that outdoor businesses are at their best when they are cognizant, informed and actively engaged with their customers. We provide the tools and knowledge to live by this philosophy.
We are based in beautiful Boise, Idaho, USA.
About Mike Reisenleiter:
“Whether it is my personal or professional life, bikes and the outdoors have always been intertwined. From assembling bikes as a teenager to working with some of the best retailers and suppliers in the business, it is safe to say I am addicted to cycling and the outdoors.” -Mike Reisenleiter
Reisenleiter’s 20+ years experience in product development, business operations, global sales, marketing, and retail make him a valuable asset to organizations worldwide.
Having spent years honing his skills at award-winning manufacturers and retailers, Reisenleiter knows that active communication, sustainable sales tactics, and shared vision are keys to business success. Whether it is consistent sales growth, sustainable efficiency improvements or leading a global team, Reisenleiter can act as both strategic thinker and as a ground-level expert.
Today, he provides practical tools and expertise via Winged Wheel Development, where he helps outdoor businesses — big and small — to operate more efficiently, sell more and better engage with their customers. It is with this philosophy in mind that Winged Wheel offers affordable, personalized services to assist suppliers and retailers in boosting profits and increasing value. These services include training courses related to retail business development, tools to measure and analyze various aspects of a retailer’s business, and direct consulting sessions.
Mike’s curriculum vitae appears below:
Position/Company: International Sales and Distribution Manager – Deity Components
- Grew sales with 100% of accounts through active communication, sustainable sales tactics and shared vision. 80% growth across key categories.
- Developed plan to reduce inventory costs by 50+% while reducing pick times, errors and improving fill rate
- Created global sales reporting structure with customers, bringing transparency to the sales channel
Position/Company: Global Warranty Manager – SRAM Corporation
- Developed a comprehensive Repair/Replace cost analysis to truly understand warranty costs
- Led efforts for electronic products support in advance of eTap introduction
- Forged new Engineering to Service and Engineering to Race Team communication systems, significantly shortening problem resolution timeline
Position/Company: Dealer Marketing Manager – SRAM Corporation
- Led team growth from one to nine personnel across multiple locations
- Creation of ROI measuring tool for all technical training marketing initiatives
- Key contributor to successful introduction of SRAM Road product at the dealer level via grassroots sponsorship and Neutral Race Support collaboration
Position/Company: Dealer Service Representative – SRAM Corporation
- Development of warranty cost and failure rate formula for integration into quality/development systems
- Selected as Technical Liaison to senior management for dealer initiatives and visits
- Creation and implementation of a cross-brand product training matrix for new hires, reducing on-boarding time
Position/Company: Senior Technician – Johnny Sprockets Chicago
- Selected for Best Service Shop in Chicago by multiple publications
- Consistently rated by consumers as a leader in customer service and quality