Create a place your customers want to stay

As I wandered the various retail spaces around Las Vegas before Interbike this year, I came across a pretty impressive sight within the Tiffany & Co. store.

Behold, the lounge. This is crucial retail space that could be selling jewelry, but is utilized for making customers want to stay a bit longer, taking in the experience and the brand instead. There was another, slightly smaller lounge near the front of the store as well!

This is a great reminder that when it comes to luxury purchases–whether Continue reading “Create a place your customers want to stay”