I recently had the pleasure to sit down and spend some time talking with Dave Guettler, owner and founder of one of my favorite bicycle retailers in the country: River City Bicycles in Portland, OR. The full interview appears below and has some great takeaways for any retailer.
A huge thanks to Dave for giving generously of his time!
Winged Wheel: Can you give an overview of River City Bicycles for anyone who has not had the pleasure of seeing your store in person? Dave Guettler: River City Bicycles has been in business for 22 years. Same location the whole time, which is a high profile spot on a busy street. About 70,000 cars per day go by. It’s a free standing building with parking that has good accessibility and is centrally located in Portland. I came from a multi-store operation in the bay area. Portland was much smaller at the time and a single, large store in center of the city seemed to be an effective way to execute on the destination concept I had in mind. We’ve grown since, adding another location about two blocks away.
WW: Tell me more about that second location: DG: It’s worked well for us Continue reading “Interview with River City Bicycles”