In December, I had the pleasure of connecting with Lester Binegar at University Bicycles for a quick interview. A huge thanks to Lester for sharing his wisdom with all of the Winged Wheel network!
Winged Wheel: For anyone who hasn’t had the pleasure of visiting University Bicycles, would you give a brief overview of the business and how you fit into the Boulder market? Lester Binegar: Ubikes is a bike shop with the simple goal of spreading the joy of cycling. We have created a museum in our store exhibiting the entire history of the bicycle with bikes from every era and memorabilia showing both the competitive side of the sport and the joy of recreational cycling. We focus everything we do towards providing the best possible experience for any and all cyclists. We especially love to help our customers who are entering the world of cycling to better their health and well being. We want to know your name, your personal goals and we want to help you achieve them. We also provide a place for tourists and locals to rent bicycles so they can enjoy the Boulder area and beyond by bike. And just importantly, we try to provide an incredible work culture for our employees. Without our amazing staff caring for the success of our business, we would be nothing. Ubikes probably has the highest payroll as a percentage of overall sales than any other shop of comparable size in the country. We wear it as a badge of honor.
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